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Product Life Cycle
Success and Failure of New Products
Social and Environmental Influences on Product Planning
37 other sections not shown
advertising Advertising Age alternative analysis Boston Consulting Group brand name cash changes channel members competition competitors concept Consumer Product Corfam corporate costs creative criteria customers decision-making decisions determine development process discussed distribution effective environment established evaluation example existing products factors Figure firm firm's forecast growth identify important increase indicated industrial products innovation introduced Journal of Marketing manufacturer market segments market share market test market/product plan marketing mix marketing plan Marketing Research marketing strategy ment method mix strategy needs organization packaging patent percent perceptual map Philip Kotler planning process potential problem Procter & Gamble prod product development product ideas product life cycle product line product manager product mix product planning Product Safety profit promotion purchase responsibility sales force sample selected specific stage strategic planning success sumer Table target market techniques test market tion top management warranty