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The Status and Role of Marketing Problems of Establishing
THE CURRENT STATUS OF MARKETING IN THE EEC
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agreements Article 85 attitudes barriers Belgium Benelux changes Commission Common Market competitors concerned decisions differences direct domestic EEC countries effect Europe European Community European Economic Community example expected export factors favor felt firm's France French firms French industry function harmonization impact important included internal tariffs interviews Italian firms Italy keting labor large firms legislation major manufacturer marketing activities marketing manager marketing organization marketing planning marketing research Member Countries ment mentioned mergers Netherlands obstacle OEEC operations packaging percent plants practices price leadership price maintenance problems product lines product research qualified majority vote reduction regulations relatively reorganization resale price maintenance research and development Respondent companies respondent firms restrictions retail role of marketing Rome Treaty sales promotion selling stage status of marketing strategy tax systems technical tion top management trade transitional period Treaty of Rome turnover tax West German firms wholesalers