Marketing for Architects and Engineers: A new approach

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Taylor & Francis, Mar 9, 2004 - Architecture - 148 pages
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Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.

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About the author (2004)

Brian Richardson is a professor of English at the University of Maryland. He is the author of "Unnatural Voices: Extreme Narration in Modern and Contemporary Fiction" and "Unlikely Stories: Causality and the Nature of Modern Narrative," and the editor of "Narrative Dynamics: Essays on Plot, Time, Closure, and Frames," Contributors: Oliver Buckton, Philippe Carrard, Tita Chico, Ryan Claycomb, Melba Cuddy-Keane, Marilyn Edelstein, Patrick Colm Hogan, Jessica Laccetti, Niels Buch Leander, Guara Shankar Narayan, Armine Kotin Mortimer, James Phelan, Carlos Riobo, Brian Richardson, Catherine Romagnolo, and Susan Winnett.

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