Marketing for Tourism and Hospitality: A Canadian Perspective

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Thomson Nelson, 2004 - Hospitality industry - 442 pages
Marketing for Tourism and Hospitality: A Canadian Perspective is the first marketing text that deals specifically with tourism and hospitality marketing in Canada. Containing the most up-to-date examples and solid case studies as well as rich Web resources, this comprehensive and highly-readable book is suitable for both college and university Tourism and Hospitality Marketing programs.

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Contents

THE TOURISM MARKETING ENVIRONMENT
2
THE TOURISM MARKETING ENVIRONMENT
9
Political Influences in Banff National Park
25
Copyright

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