Marketing in Travel and Tourism
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century.
International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies.
With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.
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Understanding the Marketing Mix in Travel and Tourism
Planning Strategy and Tactics for Travel and Tourism Marketing
Using the Principal Marketing Tools in Travel and Tourism
Applying Marketing in the Travel and Tourism Industry
Case Studies of Marketing Practice in Travel and Tourism
Other editions - View all
accommodation achieve advertising agencies airlines attitudes behaviour bookings brand brochures buyers call centres capacity cent Chapter characteristics communications companies competition competitors consumer corporate costs countries customers databases demand designed destination developed direct marketing distribution channels e-commerce economic effective environment especially example expenditure facilitation global groups growth holiday identified important influence Internet investment leisure marketing budget marketing decisions marketing managers marketing mix marketing planning marketing research million motivation needs objectives organizations packages point of sale potential practice principles profit programmes purchase relationship marketing relevant response retail role sales promotion sales revenue sector segments service products small businesses strategic tactical targeted techniques Thomson Holidays tion tour operators tourism businesses tourism industry tourism marketing tourism products traditional transport travel agents travel and tourism users visitor attractions visits World Tourism Organization yield management