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MARKETING IN A STAGFLATION ECONOMY
Summary and Conclusions
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affected by stagflation anti-recession measures anti-shortage attitudes and behavior Baruch College budget BusinessWeek changes in consumer Chapter CM CM Consumer Adjustments consumer behavior consumption cope costs Curvilinear decisions decreasing demand drastic durable economic environment economic growth economic policy ends meet example expectations factor Factor Analysis flation Hansen's thesis harder impact of stagflation income increase independent variable industries inflation and recession inflation and unemployment inflation-recession inflation-shortage innovations interchange highway Keynesian labor force labor unions life-style marketing management marketing mix ment middle class negative nomic percent Phillips curve political population post-stagflation product line products and services profits promotion purchase relatively reported response result sample Save less Scaperlanda 1977 segments Shama shortage social Spend stag Stagflation on Consumer stimulate Strategic Planning strategy strongly sumer Table tion trade-off types of stagflation Unem unemployment voluntary simplicity wages York