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achieved activities air freight alternative analysis approach average cargo cent centre channel competition concept container container ships containerization cost centre David Hussey decision delivery demand distribution costs distribution function economic effect efficiency elements environment example export factors Figure firm fixed costs forecast hand truck handling holding costs important improved increase industry input inventory involved Keith Howard level of service line item load logistics manufacturing Massey-Ferguson Massey-Harris ment methods move movement operation optimal pallet pattern physical distribution management planning port possible problem profit rail reduce result retail organization Ro-Ro road transport selling ship shippers situation stock level stock rotation storage strategy structure suppliers tion total cost total distribution total number trading area traffic transhipment transport costs unit United Kingdom University of Bradford vehicles vessel warehouse warehousing