Marketing management: analysis, planning, implementation, and control

Front Cover
Prentice-Hall, 1988 - Marketing - 776 pages
26 Reviews

From inside the book

What people are saying - Write a review

User ratings

5 stars
17
4 stars
5
3 stars
2
2 stars
1
1 star
1

User Review - Flag as inappropriate

hiy everybody iwould like to see you

Review: Marketing Management

User Review  - Juveria - Goodreads

have to make notes Read full review

Contents

ORGANIZING IMPLEMENTING AND CONTROLLING
18
Laying the Groundwork through Strategic Planning
33
Evaluating the Current Business Portfolio 40 Corporate NewBusiness Plan
46
Copyright

55 other sections not shown

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

Bibliographic information