Marketing of Energy Conservation Services to Homeowners: A Direct Response Approach
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95 percent confidence A. V. Bultez ANALYSIS audit sales Bank and MFS BAYESIAN STATISTICS binomial distribution C. J. Berger confidence intervals core selling proposition cost savings cost-effectiveness customer profile D. S. Kidwell Direct Mail-MFS Direct Mail-Non MFS DIRECT RESPONSE APPROACH direct response marketing E. A. Pessemier Energy Bank Energy Bank's services energy conservation firms energy conservation services energy shortage F. M. Bass Fall experiment Fisher's exact test higher response rates home energy audit INSERT TABLE K. C. Brown Kalwani Kross L. B. Schwarz mail to MFS MARKETING OF ENERGY McLeod MFS members MFS's endorsement Milstein MODEL Moskowitz Newton and Melrose Newton DIRECT MAIL non-MFS members normal distribution null hypothesis p-Value percent confidence level personal selling approach Purdue University R. L. Schultz rates in Newton retrofit service sales presentation sample second brochure target market definition telephone survey V. A. Mabert VARIED CONSUMER BEHAVIOR W. G. Lewellen West Lafayette Whinston Z-test