Marketing Online: Low-cost, High-yield Strategies for Small Businesses & Professionals

Front Cover
Plume Book, 1995 - Business & Economics - 258 pages
Attract new customers and clients with the help of this strategic guide to maneuvering on the information superhighway. Today's popular online services, such as CompuServe, Prodigy, and America Online, along with the Internet and local bulletin board systems, offer an inexpensive marketing tool to anyone who knows how to exploit them. Here Marcia Yudkin shows you exactly how to reach your market, select the best approach, and keep from overstepping the ethical and legal boundaries set by the services and their users.

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Contents

How Online Activity Produces Business
3
Personal Marketing for Fame and Fortune
13
An Online Orientation
25
Copyright

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