Marketing Public Health: Strategies to Promote Social Change

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Aspen Publishers, 1998 - Health & Fitness - 530 pages
Prepare your students for careers in public health, social marketing, health communication, media advocacy, and health promotion with this ideal textbook. Marketing Public Health is the ultimate one-stope guide to every stage of the marketing campaign, from planning to execution to evaluation and refinement. The text contains many case studies, anecdotes, illustrations, and examples. It is written in clear language, with simple terms, and a helpful glossary to help students navigate through unfamiliar terrain.

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Contents

Section IMarketing Social Change
3
Marketing Social ChangeA Challenge for
29
Marketing Social ChangeAn Opportunity for
42
Copyright

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About the author (1998)

Michael Siegel is a Senior Engineer at IBM. He is actively involved in the technical development of the Token Ring Standard as well as Token Ring Products.

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