Marketing public transit: an evaluation
Lisa Gigante, Emily Koo, Michigan. Dept. of Transportation. Bus Transit Division. Program Management Section, United States. Dept. of Transportation. Office of the Secretary
U.S. Dept. of Transportation, Office of the Secretary of Transportation, 1986 - Transportation - 159 pages
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advertising answers Antrim County brochures bus riders bus ridership bus routes bus service bus system provide buses campaign CATA CATA's Change in ridership coded dependent variable Direct Mail effective evaluation fare Farebox Revenue Changes fourth quarter Grand Haven GRANT BUDGET GRATA Handicapper passengers Senior/Handicapper Harbor Transit ICTC ICTC's improve increasing ridership INNOVATIVE MARKETING TECHNIQUES Isabella County Transportation Kalamazoo KNOW GO marketing projects MCAT MDOT Mecosta County Metro Transit Michigan N/A N/A N/A National Transportation Week newspaper ads non-riders passengers Handicapper passengers passengers Senior passengers passengers Student passengers PHONE NUMBER postsurvey Public Transit public's awareness Quarterly Farebox Revenue radio ads regression analysis Regular passengers Senior Revenue and Ridership revenue from previous ride the bus ridership increased SEMTA Senior passengers Handicapper SHARING REPRINT system provide services telephone survey THINK Total Farebox Revenue Total Ridership Changes transit systems TV ads urban areas