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Vertically Integrated Channels Commanded
Vertically Coordinated Channels Led by Intermediaries
8 other sections not shown
A. C. Nielsen accounts advertising agents beneﬁts brand British Home Stores Brooke Bond builders buying cash-and-carry cash-and-carry wholesalers cent channel members co-operation Co-ops company’s competition consumer customers dealers deﬁnition delivery department stores diﬂiculties direct display distribution channel distributors effect factors ﬁeld ﬁgures ﬁnal ﬁnancial ﬁnd ﬁrms ﬁrst ﬂexible ﬂow franchising function grocery increase independent retailers industrial inﬂuence instance intermediaries inventory mail order mail-order manu manufacturer manufacturer’s marketing mix Marks and Spencer merchandise merchants method million Mothercare multiples non-food offer operation organisation own-brand package performance physical distribution planning point of sale policies potential problems proﬁt proﬁtability promotion purchase reduced requirements retail outlets Retail Societies sales force salesmen sector selected self-service selling shops signiﬁcant specialist speciﬁc stockists sumer supermarkets suppliers target market Tesco tion trade turnover voluntary groups warehouse wholesaling Wimpy Bars