Marketing, Theories and Concepts in an Era of Change: Proceedings of the Annual Meeting of the Southern Marketing Association, Atlanta, Georgia, November 16-19, 1983

Front Cover
John H. Summey
Southern Marketing Association, 1983 - Marketing - 333 pages
1 Review

From inside the book

What people are saying - Write a review

User Review - Flag as inappropriate

For reference to research into the 'core charge' aspect of the automotive industry, and its consequences.

Contents

Contributor Attitudes Toward Paid Advertising as a Source of Funding for Public Broadcasting Stations
1
Dentists Usage of and Feelings Toward Advertising
10
The State of the
20
Copyright

39 other sections not shown

Common terms and phrases

Bibliographic information