Marketing to Moviegoers

Front Cover
SIU Press
2 Reviews
 

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I've bought a couple of copies of the book. One I used in a professional capacity to identify trends in the industry. I also purchased a copy for a local movie theater that a small collective took over (in Rosendale, NY) to help them understand the industry better and the public perception. In both cases it proved very helpful and insightful.  

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I've got more than 40 years as a film journalist, and can report this book is thorough, complete and very well written.
I refer to it often in the course of my work.
The book’s coverage of the domestic film business is extensive. It’s most interesting to see movie research—which is a mysterious activity—dissected and explained so clearly.
In all, a most useful handbook.
 

Contents

Creative Strategy
5
Market Research
29
Paid Media Advertising
59
Promotional TieIns and Product Placement
97
Licensed Merchandise
123
Publicity
146
Distribution to Theaters
179
Exhibition
207
Major Studios
232
Independent Distributors
247
ForeignLanguage Films
275
Prints and Advertising Funds
293
Glossary
301
Index
311
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