Marketing Tourism, Hospitality and Leisure in Europe
International Thomson Business Press, 1996 - Hospitality industry - 702 pages
This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.
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What is Europe?
What are tourism leisure and hospitality?
Conclusions to Part 1
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accommodation advertising airlines behaviour brand British Airways brochures budget business environment business tourism business travel catering Center Parcs chapter Club companies competitive advantage competitors complex computer reservation systems consortia consumer customers DISCUSSION POINTS Disneyland Paris distribution channels economic environmental ESSAY QUESTIONS Europe European countries European Union evaluate example facilities factors France Futuroscope global groups growth hospitality industries hospitality marketing hospitality organizations hospitality products hotel chains important individual involved Ireland leisure and hospitality leisure shopping look main concepts covered major market segments marketing intermediaries marketing mix marketing objectives marketing planning marketing research offer organiza organization's outlets package holiday particularly POINTS AND ESSAY Port Aventura potential products and services programmes public sector purchase recreation relation resort restaurant retail selling strategies suppliers Table target theme park tion tour operators tourism market transport travel agents types visitor attractions