Marketing Tourism, Hospitality and Leisure in Europe

Front Cover
International Thomson Business Press, 1996 - Hospitality industry - 702 pages
This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.


What is Europe?
What are tourism leisure and hospitality?
Conclusions to Part 1

74 other sections not shown

Other editions - View all

Common terms and phrases

Bibliographic information