Marketing Tourism, Hospitality and Leisure in Europe

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International Thomson Business Press, 1996 - Hospitality industry - 702 pages
This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.

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Contents

What is Europe?
22
What are tourism leisure and hospitality?
33
Conclusions to Part 1
40
Copyright

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