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actions active analyse application/dispute approach appropriate area of law aspects attendees brochures classified advertisement client group client research client types clients are looking Column competitors Complete Table connector clients conveyancing copy cost different client different legal services direct mail disk display advertisement Employment contract ensure evaluate exercise existing clients fee earners fee units firm offers freepost give hours required idea ideal solicitors identify important in-house internal factors leaflets legal aid clients letter Licensed conveyancers logo mail merge mail shot market place method Name of article newsletter number of clients number of different opportunity organisations outline present press releases Print this table private clients produced Provide clients questionnaire questions radio relevant response seminar services you offer services your firm ST clients staff target audience telephone threat undertake updates value factors value for money