Marketing your practice: a practical guide to client development

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Section of Economics of Law Practice, American Bar Association, Jun 1, 1986 - Law - 204 pages
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This book is a guidebook for practitioners that describes how to develop and implement a marketing plan for a law office. Numerous sample marketing pieces, including: newspaper advertisements, brochures, newsletters, direct mail pieces, seminar handouts, and others are included in the work.

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Contents

Where We Are Now
1
Professional and Ethical Considerations
3
Some Things to Consider
7
Copyright

16 other sections not shown

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