Markets and Myths: Forces for Change in the Media of Western Europe

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Tony Weymouth, Bernard Lamizet
Longman, 1996 - Business & Economics - 255 pages

Market and Myths: Forces for Change in the European Media is the first introductory text to provide a detailed analysis of the European Media in five major Western European countries within the context of a theoretical framework. All forms of the mass media are covered and the impact of media policy on the political, social and cultural life of the countries concerned - Britain, France, Germany, Italy and Spain. Issues such as the continuing role of public service broadcasting and the extent to which a process of Europeanisation has occurred within the Media are examined in a clear accessible style which will make this book essential reading for all those with an interest in the European Media.

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the role of the media
The development of the media post1945
The economic factors

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