Mass Communication, Volume 1
Denis McQuail's major work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous sources, McQuail guides us through the central defining papers that anchor this field. Taken together, the four volumes provide access to the key debates within the field and all the main lines of research that have emerged.
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A Profession between Information Society
Toward a Theory of PressState Relations in the United States
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advertising allocution American argument audience autonomy behavior broadcasting cable campaign codes commercial Commission communications policy competition concern constraints consumers consumption Corporatist countries coverage critical cultural discount cultural imperialism debate decision democracy democratic Denis McQuail differentiation discussion diversity dominant economic editorial effect ethics European example expression fairness doctrine free speech freedom function global groups ideas important indexing individual industry influence issues journalists levels of analysis liberal libertarian theory Mass Communication mass media McQuail means media imperialism media markets media policy media systems myth negative liberty networks newspaper newspaper circulation Nicaragua norms organizations patterns political communication politicians principle production professional programming protection radio rational-legal authority regulation relations reporting role social responsibility theory society sources stories structure television tion traditional transnationalization truth University of Tampere values viewers voices York