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MEDIA DEVELOPMENT AND CHARACTERISTICS
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advertising agricultural extension Ahmedabad Allahabad Andhra Pradesh assess the extent Audience Research Unit audio-visual aids Bangalore Bihar Calcutta cinema community development data collection Data were collected discusses extent of awareness extent of listening family planning farm farmers Findings indicate Findings revealed foreign stations Gauhati gramme high yielding varieties Hindi Hyderabad impact included India Radio Indian Institute Indian press Information and Broadcasting Institute of India Institute of Mass interview technique Jaymala journalism Jullundur listening rate Lucknow Ludhiana Madras Mass Communication mass media maximum listening mimeo Ministry of Information newspapers popular press in India Press Institute programmes broadcast Punjab Agricultural University Radio Ceylon Radio Pakistan Reference Division Research and Reference respondents listened Results revealed role rural school broadcasts seeks SINGH source of information survey of listening Survey was carried technique for data television thesis M.Ed thesis M.Sc tion various village level workers Vividh Bharati West Bengal