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THE MARATHON A TEMPORAL PATTERN
THE BOND APPEALS A THEMATIC
The Competition Theme
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all-day American American Dads analysis anxiety attitudes audience behavior belief Betty Grable bond buyers bond campaign bond from Smith bond pledges bond purchase bond-buying bought boys buy a bond buy bonds choice content analysis context cultural decision effective effort Emile Durkheim emotional experience experimental expressed fans feelings felt Frank Sinatra give glamour Grable guilt hear heard images of Smith income informants instances intention interest involved Kate Smith marathon Martin Block mass persuasion ment moral mother motives patriotic pattern person phrase poll poor predispositions problem process of persuasion programs propaganda public images question radio reinforced reports responses rich role sacrifice script writers sell sense sentiments Sinatra sincerity situation Smith appeals Smith bond drive Smith broadcasts social psychology stories suggests talking techniques Ted Collins telephone theme things tion Total per cent voice WABC Wendell Willkie York Yorkers