Mastering The Essentials of Sales: What You Need to Know to Close Every Sale

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McGraw Hill Professional, Jun 16, 2010 - Business & Economics - 220 pages

Go back to basics and soar to new heights of profit

This book takes you to the source of sales excellence: the fundamentals. A gold mine of practical wisdom for seasoned professionals and beginners alike, it helps you build a strong foundation in the basics from which to soar to dizzying new levels of professionalism and profitability.

International sales guru Gerhard Gschwandtner draws upon his 30 years of experience and on the wisdom of legends from the worlds of business, sports, the military, science, and entertainment to deliver 51 concise essays that teach powerful success lessons.

ASKING QUESTIONS

“If you don't ask questions that lead to the customer's needs, you won't be needed by your customer or your company.”

RELATIONSHIPS

“The quality of your relationship with your customer determines the profitability of the account.”

LEARNING

“Set aside two hours every week for professional development. In three years you'll be far ahead of your competition.”

CASHING IN ON FAILURE

“Failure is always a bitter medicine. We can either swallow the medicine so it can release its power, or refuse to take it and fail again.”

 

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Page 90 - He who receives an idea from me receives instruction himself without lessening mine ; as he who lights his taper at mine receives light without darkening me.
Page 120 - working eighteen hours a day." "Not at all," he said. "You do something all day long, don't you? Every one does. If you get up at seven o'clock and go to bed at eleven, you have put in sixteen good hours, and it is certain with most men, that they have been doing something all the time. They have been either walking, or reading, or writing, or thinking. The only trouble is that they do it about a great many things and I do it about one. If they took the time in question and applied it in one direction,...
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About the author (2010)

Gerhard Gschwandtner has more than three decades of international sales and marketing experience. He is the founder and publisher of Selling Power, the world's leading sales magazine. For more books in the Selling Power Success library and information on the magazine, visit SellingPower.com.

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