Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

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John Wiley & Sons, May 4, 2011 - Business & Economics - 304 pages
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The best of the best strategies from leading marketers

There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers.

Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best.

  • Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising
  • Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more!

A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages

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About the author (2011)

Eric Taylor is a global expert on sales, marketing, employee motivation, and personal development. He is the founder and president of Eric Taylor Consulting Group, based in New Jersey. Eric has educated, entertained, and inspired more than 2,000 audiences over the past 20 years. His high-energy, interactive, and relevant keynotes attract some of the world's most respected companies such as T-Mobile, Tiffany & Company, State Farm Insurance, American Express, Liberty Mutual, Aflac, and many more.

David Riklan is the founder and president of Self Improvement Online, Inc., a company that manages multiple websites on self-improvement, business, and natural health including, the number-one ranked website for the self-improvement community. David has created four powerful Internet marketing and training programs on e-book marketing, search engine optimization, e-mail marketing, and social media.

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