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Writing for the Mass Media
Objectivity and the differing goals
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action advocacy journalism amphetamine anecdotal announcement approach argument Astaire audience background basic begin Bernard Goldberg Bill Blass broadcast writers burst Chapter Christine Chubbuck clause communication Consider context copywriter create dance depth-and Depth-and-context stories depth-and-context writer detail editorial effective establishing section event examine example exposition fact focus focused Fred Astaire Greenpeace happened headline ideas important in-depth story in-depth writers interest interview issue journalism journalists Judd Rose KeyThrift lead look lt's lung cancer magazine mass media material means media writers medium narrative newspaper newswriting nouns opinion organization paragraph person persuasive writing piece present print and broadcast problem pronoun public relations questions quotation radio readers reporter says scene sentence skills sources speech structure style tape television tell thesis THlS Thomasville Thomasville Bank tion tobacco advertising transitions understand verb word play words