Masters of Design: Logos & Identity: A Collection of the Most Inspiring Logo Designers in the World

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Rockport Publishers, Sep 1, 2008 - Design - 232 pages
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Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects.

 

Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers.

 

Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map.

 

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Contents

Title
2
Contents
4
Introduction
6
Nomenclature
8
Gottschalk + Ash International
11
Alexander Isley Inc
20
Sterling Brands
25
Estudio Mariscal
33
Modern Dog
122
CG Partners
125
Frost Design
134
Imadesign Corp
141
Doyle Partners
150
Morla Design
155
Pentagram
164
Apeloig Design
169

Chase Design Group
45
Crosby Associates
56
PhD
61
Mucca Design
71
Felix Beltran Asociados
81
Liska + Associates
90
AdamsMorioka Inc
95
Pentagram
106
JohnsonBanks
111
Number Seventeen
178
Willoughby Design Group
181
ZetaLab
193
StudioDavidHillman
202
Concrete Design Communications
207
Logo Gallery
218
Directory of Contributors
230
Bibliography
232
Copyright

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About the author (2008)

Sean Adams is a partner at AdamsMorioka with offices in Beverly Hills and New York. He is the author of Masters of Design: Logos & Identity, as well as coauthor of the Color Design Workbook and Logo Design Workbook. He is the national president and past national board member of AIGA, and past president of AIGA Los Angeles.

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