Masters of Design: Logos & Identity: A Collection of the Most Inspiring Logo Designers in the World
Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects. Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers. Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map.
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Directory of Contributors
Apeloig applications Ash International audience Bancaja Beltran & Asociados BERGAMOT CAFE Bologna C&G Partners Center challenging Chef clear client color palette communication company's complex component concept Concrete Design consistent create creative partners David Hillman DESIGN LOGOS elements environment equity explains Felix Beltran flexible forms Fritz Gottschalk Geissbuhler Gottschalk graphic Hodgson icon idea identify identity design identity system Javier Mariscal JohnsonBanks Kagarov Katona Lazzara letterforms logo and identity logo design logo's maintain Mariscal's memorable Michael Bierut Michael Mina Millman Modern Dog Morla Mucca Design multiple Number OPPOSITE BOTTOM OPPOSITE TOP organization packaging Paul Rand Paula Scher Pentagram philosophy poster PR EAD proprietary restaurant SEABLUE Sean Adams signage simple solution stationery strong style successful logo Sundance Institute swoosh symbol thinking tone typeface typography understanding unique usage Vegas visual system Willoughby Design Group word mark York Zetalab