Masters of Disaster: The Ten Commandments of Damage Control

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St. Martin's Press, Dec 11, 2012 - Business & Economics - 256 pages
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The foolproof guide to damage control from the "masters of disaster"

Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us that aren't natural spin doctors, it's hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must!
In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.

 

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User Review  - ridgeclub - LibraryThing

Masters of Disaster isn't about ethics or doing the right thing to avoid trouble; it's about what to do when you find yourself needing damage control, whether you deserve it or not. The book is a ... Read full review

Contents

Part II Its a Matter of Life or Death The Principles of Survival
19
Part II The Ten Commandments of Damage Control
57
Acknowledgments
245
Index
247
About the Authors
251
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About the author (2012)

Named a "Master of Disaster" by Newsweek and the "Master of the Political Dark Arts" by The New York Times, Christopher Lehane is a partner in the strategic communications firm Fabiani & Lehane, which provides high level counsel to corporate, entertainment, political and professional sports clients facing complex challenges typically involving some combination of the law, finance, government affairs and communications. His firm has represented the likes of Goldman Sachs, Lance Armstrong and Hollywood studios. Lehane, whose career began in Democratic politics and who continues to be active as a political consultant, served in various positions in the Clinton-Gore Administration during the 1990s, including Special Assistant Counsel to President Bill Clinton, Press Secretary for Vice President Al Gore and Counselor to Housing and Urban Development Secretary Andrew Cuomo (now the Governor of New York). A Lecturer in Management at the Stanford Graduate School of Business, Lehane is a regular commentator and speaker on the art of damage control. He graduated from Harvard Law School in 1994 and from Amherst College in 1990 and lives in San Francisco, CA with his wife, Andrea, and two sons, Dominic and Quincy.





Bill Guttentag is a two-time Oscar-winning feature film and documentary writer-producer-director. His films include the dramatic features Live!, starring Eva Mendes and Andre Braugher, and Knife Fight starring Rob Lowe, Julie Bowen, and Carrie-Ann Moss. His documentary features include Nanking, which premiered at the Sundance Film and Festival and Soundtrack for a Revolution Soundtrack for a Revolution which had its international premiere at the Cannes Film Festival.

In 2003 he won an Oscar for the documentary Twin Towers. He has also has received a second Oscar, three additional Oscar nominations, a Peabody Award, three Emmy Awards, two Writers Guild Award nominations, and a Robert Kennedy Journalism Award. His films have been selected for the Sundance Film Festival three times, and have played and won awards at numerous American and international film festivals. They have also received a number of special screenings internationally and in the US, including at the White House.

He was an executive producer and creator of the non-fiction series Law & Order: Crime & Punishment which ran for three seasons on NBC. His first novel, Boulevard, was published by Pegasus Books/W.W. Norton in 2010. He was a John S. Knight journalism fellow at Stanford University and since 2001 he has been a lecturer at the Graduate School of Business at Stanford.

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