Maximum Influence: The 12 Universal Laws of Power Persuasion

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AMACOM Div American Mgmt Assn, May 14, 2014 - Psychology - 253 pages
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Renowned expert Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. Readers will learn the 12 Laws of Persuasion.
 

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The book started on the note that it was about positive influence and not coercion and manipulation, yet the book read as essentially a social psychology/behavior modification manual. Much of which I had already heard about in my college and graduate school classes, so the book was disappointing.

Contents

IV
6
V
18
VI
22
VII
37
VIII
45
IX
62
X
74
XI
84
XIV
132
XV
158
XVI
170
XVII
183
XVIII
195
XIX
219
XX
221
XXI
233

XII
105
XIII
119

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Page 9 - If the only tool you have is a hammer, you tend to treat every problem as if it were a nail.

About the author (2014)

Kurt W. Mortensen (Provo, UT) is one of America's leading authorities on persuasion, motivation and influence. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors.

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