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The Underlying Value
North and South
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According to McLuhan achieved Agrarian American argument assertion become behaviour bias Cambridge century characteristic Chesterton Cicero civilised cognitive critical cubism culture effects eloquent emphasis epistemology example experience expression fact favour G. K. Chesterton grammar Gutenberg Galaxy Hopi human humanistic I. A. Richards Ian Watt ideal ideas identified idioms imagination individual Innis intellectual invention Jack Goody James Joyce Jepthah Jonathan Miller Joyce knowledge language linear literacy logical mass media McLuhan claims means Mechanical Bride medium metaphor mind modern moral myth natural objects Old South peculiar point of view primitive principles psychological Ramus reader realised reality recognised reference scientific script sense sensory single point social society Sophist speech spoken Standard Average European structure suggestion symbolic technique Teilhard terton theory thought tion tive tradition unconscious mind viewer village vision visual Whorf words writing wrote Wyndham Lewis