McQuail's Mass Communication Theory

Front Cover
SAGE, Feb 18, 2010 - Social Science - 632 pages
6 Reviews
"Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here."
- Mark Deuze, Indiana University and Leiden University

"This is a unique work tested by time and generations of students around the world - North, South, East and West."
- Kaarle Nordenstreng, University of Tampere

"McQuail's Mass Communication Theory continues to be the clearest and best introduction to this sprawling field."
- Anders Hansen, University of Leicester

With over 125,000 copies sold, McQuail's Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature.

It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture.

Unmatched in coverage and used across the globe, this book includes:

  • Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects
  • New boxed case studies on key research publications, to familiarize students with the critical research texts in the field
  • Definitions, examples, and illustrations throughout to bring abstract concepts to life.

McQuail's Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

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No doubt this is a wonderful book for mass communication students. I have gone through the early editions of this book as well. Personally i believe this book is the best source to get fundamental knowledge of the mass communication theory. I have been using this book as a text book for my students since 2001. But with new organisation and inclusion of new ideas, examples and some topics in the 6th edition it is not welcomed the way it has been. Students told me that they are feeling difficulty to understand the topics. I intend to conduct an informal survey of my old students to compare both edition and tell me the areas if any where they feel some difficulty.
Akram Soomro, University of the Punjab, Lahore Pakistan.

All 6 reviews »


Part 2 Theories
3 Concepts and Models for Mass Communication
4 Theory of Media and Society
5 Mass Communication and Culture
6 New Media New Theory?
7 Normative Theory of Media and Society
Part 3 Structures
Principles and Accountability
14 Media Genres and Texts
Part 6 Audiences
15 Audience Theory and Research Traditions
16 Audience Formation and Experience
Part 7 Effects
17 Processes and Models of Media Effects
18 SocialCultural Effects
19 News Public Opinion and Political Communication

9 Media Economics and Governance
10 Global Mass Communication
Part 4 Organizations
Pressures and Demands
12 The Production of Media Culture
Part 5 Content
Issues Concepts and Methods of Analysis
Part 8 Epilogue
20 The Future of Mass Communication
Name Index
Subject Index

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About the author (2010)

Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail's Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.

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