Meaning Inc: The Blueprint for Business Success in the 21st Century

Front Cover
Profile Books, 2007 - Business & Economics - 310 pages

Written by leading corporate psychologists YSC, Meaning Inc. outlines why some organizations are flourishing in the 21st century while others are failing. The book suggests that what employees, society, and customers want from organizations is changing rapidly, and that successful organizations recognize and respond to these shifts. Based on interviews with over 10,000 managers globally as well as inspiring case studies from the Tata Group in India, Starbucks, Diageo, Sainsbury's, Goldman Sachs, and many more, the book identifies the creation of meaning as the key task for companies to address in the new world. It describes what this actually means, provides tangible solutions to how this can be achieved, and explains the benefits they might expect to gain from this strategy. The book also reaches beyond business to explore how meaning can drive success for nations and individuals.

 

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Contents

Back to the future
11
Running on empty
45
Building a Meaning Inc culture
76
Meaning Inc leadership
101
The power of an invigorating purpose
127
Meaning through history values and continuity
156
InsideOut branding
179
Having impact
201
Good to grow
216
Belonging
240
Rebalancing
260
Conclusion
285
Index
303
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About the author (2007)

Gurnek Bains is CEO of YSC, a global consultancy applying psychology to bring about positive change in individuals, teams and culture. Founded in 1990, YSC's mainly multi-national client base comprises over a third of the FTSE100 companies.

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