Measurement and Evaluation for Health Educators

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Jones & Bartlett Publishers, Nov 1, 2012 - Education - 352 pages
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Measurement and Evaluation for Health Educators prepares health educators for the responsibilities of conducting evaluations within their field. It includes psychometric, statistical, political, managerial and public health perspectives to measurement and evaluation. Written for the undergraduate or beginning graduate student, as well as practicing professions, this text will help readers choose and develop instruments for evaluation, and discusses the basics for carrying out evaluations to gauge the effectiveness of health education and health promotion programs. Measurement and Evaluation for Health Educators also delves into the basics of measurement, steps in instrument development; reliability assessment, validity assessment, measurement errors, process evaluation, designs for quantitative evaluation, and much more. Key Features: - Student-friendly, accessible writing style - Each chapter closes with review questions and web references - Chapter objectives and key learning objectives are clearly defined - Includes skill building activities in every chapter - Boxed articles throughout the text highlight important issues in the field
 

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Contents

Introduction to Evaluation in Health Education and Health Promotion
1
Planning Evaluations for Health Education and Health Promotion Programs
29
Basics of Measurement
51
Steps in Instrument Development
73
Reliability Assessment
107
Validity Assessment
121
Measurement Errors
145
Process Evaluation
161
Designs for Quantitative Evaluation
179
Approaches to Qualitative Evaluation
199
Sampling
229
Quantitative Data Analysis
247
Data Interpretation and Report Writing
279
Glossary
327
Index
345
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