Measurement Error and Research Design

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SAGE, Feb 10, 2005 - Psychology - 434 pages
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Most books on measurement present a statistical orientation or an orientation toward measurement theory. Although these approaches are valuable, Measurement Error and Research Design is motivated by the lack of literature that enhances understanding of measurement error, its sources, and its effects on responses. This book’s purpose is to enhance the design of research, both of measures and of methods. An author maintained website, http://www.business.uiuc.edu/~madhuv/msmt.html features datasets and suggestions for using the book in courses.
 

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Contents

What Is Measurement Error?
97
What Causes Measurement Error?
135
Can Empirical Procedures Pinpoint
149
How Can Measurement Error Be Identified
161
Generic Issues in Designing Psychometric Tests
180
How Can Error Be Identified
197
How Do Measures Differ?
213
What Are Examples of Measures
239
What Are the Implications of Understanding
289
How Does Measurement Error Affect Research Design?
307
What Is the Role of Measurement in Science?
347
What Are the Principles
383
References
393
Index
413
About the Author
433
Copyright

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About the author (2005)

Madhu Viswanathan is an Associate Professor of Marketing in the Department of Business Administration within the College of Business at the University of Illinois, Urbana-Champaign, Illinois, where he has been on the faculty since 1990. He holds a Ph.D. in Business Administration (Marketing) from the University of Minnesota, and a Bachelor of Technology in Mechanical Engineering from the Indian Institute of Technology, Madras. He teaches a course on measurement and research methods to Ph.D.. students and marketing research to undergraduate and MBA students. He has been listed several times as an excellent instructor at the University of Illinois. His research has appeared in journals, including the Journal of Applied Psychology, the Journal of Consumer Psychology, the Journal of Marketing Research, Personality and Social Psychology Bulletin, and Computer, Speech, and Language. His research is in two areas: measurement and research methodology and low-literate buyer and seller behavior. His work on literacy has been supported by grants from the National Science Foundation, and the Illinois Center for International Business Education and Research. He serves on the editorial boards of the Journal of Consumer Psychology, the Journal of Consumer Research, and Psychology and Marketing. He has served as the Secretary-Treasurer for the Society for Consumer Psychology and as the Chair of the Consumer Behavior Special Interest Group of the American Marketing Association. He also chaired national conferences for the American Marketing Association and the Society for Consumer Psychology. He directs the Marketplace Literacy Project (www.marketplaceliteracy.org), a nonprofit organization which aims to disseminate knowledge about low-literate buyer and seller behavior. Its activities include the development and distribution of educational materials for adult education, nutrition, and other programs targeted at low-literate consumers in the US, and development and provision of business and consumer literacy training for low-literate, low-income adults in India and other similar contexts. He lives in Champaign, Illinois, with his wife and 10-year old son.

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