Measuring for Success: What CEOs Really Think About Learning Investments

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American Society for Training and Development, 2009 - Business & Economics - 305 pages
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What value do learning initiatives bring to organizations? Measuring for Success presents surprising answers from CEOs and other top leaders representing some of the most recognizable company names in the world including Walgreens, Microsoft, Dell, and Federal Express. Readers are provided a clear pathway to creating learning metrics in their own organizations that resonate with company CEOs and other top decision makers.
 

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Contents

Why the Executive Viewpoint Matters
1
The Foundation for This Book
17
Learning Investments That Matter Executive Concerns Highlighted by the Research
29
Investing in Learning and Development The Survey Reveals Strategies That Resonate in the C Suite
53
Input Measurements Time Effort Cost Low Importance to Executives
75
Reaction Measurements Executives Are Only Slightly Interested
91
Learning Measurements Still Perceived by Executives as Low Value
111
Action Behavior and Application Measurements An Executive So What?
125
Definition of Terms
235
The Survey
247
Additional Interview Questions
251
Analysis of the Survey Results
253
Analysis of the Interview Results
265
Integration of the Data
269
Resources
273
Index
275

Impact Results and ROI Measurements Executives Want Them
147
The Learning Scorecard Executives Will Pay Attention If Its Relevant and Insightful
179
Partnering with Business Executives Connecting Lessons Learned to Successful Practices
207
Epilogue
233
About the Authors
283
About the American Society for Training Development ASTD
285
About the ROI Institute
286
Copyright

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About the author (2009)

Patricia Pulliam Phillips is an internationally recognized author, consultant, and president and CEO of ROI Institute, Inc. Phillips provides consulting services to organizations worldwide. She helps organizations build capacity in the ROI Methodology by facilitating the ROI certification process and teaching the ROI Methodology through workshops and graduate-level courses.

Jack J. Phillips is chairman of the ROI Institute, Inc. A world-renowned expert on measurement and evaluation, Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers around the world. Phillips is the author or editor of more than thirty books and more than one hundred articles.

ROI Institute, Inc., is a benchmarking, research, and information-sharing organization that provides consulting services, workshops, and certification in the ROI Methodology. Widely considered the leading authority on evaluation and measurement of learning and development in organizations, ROI Institute conducts workshops and offers certification for thousands of practitioners through a variety of strategic partners.

Jack Phillips, PhD, (Birmingham, AL) is the founder of the ROI Institute and author or editor of more than 60 books. He conducts workshops, provides consulting services, and speaks at conferences globally.
Patricia Pulliam Phillps, PhD, (Birmingham, AL) is president and CEO of the ROI Institute, Inc. She has authored or edited more than 30 books on measurement and evaluation. She regularly conducts workshops and provides consulting services worldwide.

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