Measuring for Success: What CEOs Really Think About Learning Investments
American Society for Training and Development, 2009 - Business & Economics - 305 pages
What value do learning initiatives bring to organizations? Measuring for Success presents surprising answers from CEOs and other top leaders representing some of the most recognizable company names in the world including Walgreens, Microsoft, Dell, and Federal Express. Readers are provided a clear pathway to creating learning metrics in their own organizations that resonate with company CEOs and other top decision makers.
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Learning Investments That Matter Executive Concerns Highlighted by the Research
Investing in Learning and Development The Survey Reveals Strategies That Resonate in the C Suite
Input Measurements Time Effort Cost Low Importance to Executives
Reaction Measurements Executives Are Only Slightly Interested
Learning Measurements Still Perceived by Executives as Low Value
Action Behavior and Application Measurements An Executive So What?
Impact Results and ROI Measurements Executives Want Them
The Learning Scorecard Executives Will Pay Attention If Its Relevant and Insightful
Partnering with Business Executives Connecting Lessons Learned to Successful Practices
About the Authors
About the American Society for Training Development ASTD
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