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Organising the Firms Advertising
Catalogues and Leaflets
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A. E. Williams adver advertisement space ADVERTISING FOR ENGINEERS agency alternative appear avoid B.Sc booklet brochure campaign Carthage cata cent considerable CONVECTION copy copy-writer cost descriptive matter detail diagrams dimensions display drawing office editor effect electros engineering advertisement engineering industry engraver envelope executive expense expert fact factor false economy firm's name firm's products free-lance half-tone block hand-outs illus illustration impression insertion INSTALLATION instructions interest large number layout leaflets legibility letter letterpress light grey lists lower-case M.Eng M.Inst.F mailing issues manufactures ment method necessary object obtain obviously offset printing OUTLINE OF ADVERTISING panel pencil photograph possible potential clients prestige printer printer's type reader reproducing retouching rule sales promotion selling points series of announcements shadows slogan specialised style technical advertising technical journals technical press tion tisement tracing paper tration trouble type of advertisement vertised wash drawing waste-paper basket width write-up