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A Sketch of Reality
A Hybrid Methodology
Political Learning and Media AgendaSetting
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1976 presidential election 1976 Primary Season Agenda-Setting Function agenda-setting role Agendas and Voter Analysis Spearman's Rhos audience August campaign interest candidate images Carter Chicago Tribune Compiled by authors Correlational Analysis Spearman's Crosslagged Correlational Analysis discussed election campaign Elihu Katz Evanston Ford foreign affairs government credibility Illinois voters Image Agendas impact important Indiana interpersonal agendas interviews issue stands issue-related issues emphasized Jimmy Carter learning level of need mass communication mass media Maxwell McCombs McCombs media agenda-setting media agendas media influence need for orientation negative newspaper agenda newspapers and television October panelists patterns percent political information political interest positive presidential campaign presidential debates presidential election primary elections primary period public agenda qualities ranking of issues respondents Rozelle-Campbell Baseline salience similar Specific Image Dimensions stories Table television agenda television issue agenda television network TV agenda U.S. presidential election unobtrusive issues variable voter agendas voter concern Voter Issue Agendas voting