Media Culture: Cultural Studies, Identity, and Politics Between the Modern and the Postmodern

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Psychology Press, 1995 - Social Science - 357 pages
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Media Culture develops methods and analyses of contemporary film, television, music, and other artifacts to discern their nature and effects. The book argues that media culture is now the dominant form of culture which socializes us and provides materials for identity in terms of both social reproduction and change. Through studies of Reagan and Rambo, horror films and youth films, rap music and African-American culture, Madonna, fashion, television news and entertainment, MTV, Beavis and Butt-Head, the Gulf War as cultural text, cyberpunk fiction and postmodern theory, Kellner provides a series of lively studies that both illuminate contemporary culture and provide methods of analysis and critique.
Many people today talk about cultural studies, but Kellner actually does it, carrying through a unique mixture of theoretical analysis and concrete discussions of some of the most popular and influential forms of contemporary media culture. Criticizing social context, political struggle, and the system of cultural production, Kellner develops a multidimensional approach to cultural studies that broadens the field and opens it to a variety of disciplines. He also provides new approaches to the vexed question of the effects of culture and offers new perspectives for cultural studies.
Anyone interested in the nature and effects of contemporary society and culture should read this book. Kellner argues that we are in a state of transition between the modern era and a new postmodern era and that media culture offers a privileged field of study and one that is vital if we are to grasp the full import of the changes currently shaking us.
 

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Contents

INTRODUCTION
1
Cultural studies and social theory
8
THEORY WARS AND CULTURAL STUDIES
15
FROM
55
FOR A CULTURAL STUDIES THAT IS CRITICAL
93
SOCIAL ANXIETY CLASS AND DISAFFECTED YOUTH
125
BLACK VOICES FROM SPIKE LEE TO RAP
157
TELEVISION ADVERTISING AND THE CONSTRUCTION
231
MADONNA FASHION AND IMAGE
263
FROM
297
FROM THE FUTURE BACK TO THE PRESENT
331
Media and cultural politics
337
Index
352
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About the author (1995)

Douglas Kellner is Professor of Philosophy at the University of Texas at Austin.

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