Media Literacy

Front Cover
SAGE Publications, 2013 - Social Science - 423 pages
0 Reviews
Reviews aren't verified, but Google checks for and removes fake content when it's identified
This book offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects. With substantial discussion of media content, audiences, and the media industries, the book tackles key issues related to media ownership, invasion of privacy, piracy of media messages, violence, and sports. Readers will gain a clearer perspective on the borders between the real world and the simulated media world and will become more informed and literate media consumers.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Selected pages

Contents

01Potter 6e46857
1
02Potter 6e46857
13
03Potter 6e46857
33
04Potter 6e46857
47
05Potter 6e46857
63
06Potter 6e46857
83
07Potter 6e46857
95
08Potter 6e46857
121
16Potter 6e46857
293
17Potter 6e46857
317
18Potter 6e46857
341
19Potter 6e46857
355
20Potter 6e46857
371
21Potter 6e46857
393
22Potter 6e46857
409
23App APotter 6e46857
1

09Potter 6e46857
139
10Potter 6e46857
155
11Potter 6e46857
187
12Potter 6e46857
215
13Potter 6e46857
237
14Potter 6e46857
257
15Potter 6e46857
277
24App BPotter 6e46857
31
25App CPotter 6e46857
45
26GloPotter 6e46857
47
27RefPotter 6e46857
1
28IndexPotter 6e46857
21
29ABAPotter 6e46857
123
Copyright

Common terms and phrases

ability active advertising American attention attract audience become behavior better broadcast businesses cable chapter characters cognitive Communication companies construct continue costs create criticism deal effects elements emotional example experience exposure feel idea important increase individual industry influence interest Internet issue Journal journalists keep kinds knowledge structures less look magazines major mass media meaning media literacy media messages medium million movie networks newspapers organizations parents particular patterns person perspective play players positive present problem published radio reality record reported shows situation comedies skills social stage stations story television things understand United users viewing violence watch websites York

About the author (2013)

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).

Bibliographic information

QR code for Media Literacy
TitleMedia Literacy
AuthorW. James Potter
Editionillustrated
PublisherSAGE Publications, 2013
ISBN1452206252, 9781452206257
Length423 pages
Subjects › 

Language Arts & Disciplines / Communication Studies
Social Science / Criminology
Social Science / Media Studies
  
Export CitationBiBTeX EndNote RefMan