Media Studies: Institutions, theories, and issues

Front Cover
Pieter Jacobus Fourie
Juta and Company Ltd, 2001 - Social Science - 638 pages
2 Reviews
This work deals with both qualitative and quantitative approaches to research methodology. The steps followed in the research process; data collection (sampling, measuring, questioning and observing), as well as the procedures followed when applying a research design and interpreting research data. Various research techniques and methods are applied to conducting research of advertising, mass-media audiences and efficiency; and to conducting research in organizational and development contexts. The publication ends with a framework of scientific criteria and guidelines that can be used when planning and writing a research report, as well as when analyzing and evaluating published research reports. The research techniques, methods and applications dealt with in this publication find pertinence in diverse communication fields, such as political and government communication, media studies, intercultural development and health communication, information communications technology; and/or organizational and marketing communication.
 

What people are saying - Write a review

User Review - Flag as inappropriate

How much is this book

User Review - Flag as inappropriate

CONSTRUCTION OF NEWS

Contents

II
3
III
105
IV
129
V
163
VI
189
VII
209
VIII
211
IX
264
XIV
354
XV
383
XVI
413
XVII
415
XVIII
447
XIX
469
XXI
509
XXII
538

X
290
XI
311
XIII
326
XXIII
569
XXIV
593
Copyright

Common terms and phrases

References to this book

About the author (2001)

P. J. Fourie is head of the department of communication at the University of South Africa and is a senior scholar in communication science in South Africa.

Bibliographic information