Media in China: Consumption, Content and CrisisMultinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new kind of revolution in China - a revolution in which rapidly commercializing media industries confront slow-changing power relations between political, social and economic spheres. This interdisciplinary collection draws on the expertise of industry professionals, academic experts and cultural critics. It offers a variety of perspectives on audio-visual industries in the world's largest media market. In particular, the contributors examine television, film, music, commercial and political advertising, and new media such as the internet and multimedia. These essays explore evolving audience demographies, new patterns of media reception in regional centres, and the gradual internationalization of media content and foreign investment in China's broadcasting industries. This book will of use to students and professionals involved in media and communication, as well as anyone interested in contemporary China. |
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Contents
Chinese media one channel two systems | |
the history and reality | |
The consumption of cinema in contemporary China | |
The globalnational position of hong kong cinema in China | |
four modes of televisual imagination in | |
television formats and content creation in | |
television | |
Crazy rabbits Childrens media culture | |
What can I do for Shanghai? Selling spiritual civilization | |
a market report | |
development and content | |
a short | |
Notes on contributors | |
Other editions - View all
Media in China: Consumption, Content and Crisis Stephanie Hemelryk Donald,Yin Hong,Michael Keane Limited preview - 2014 |
Common terms and phrases
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