Media Relations in Sport
Fitness Information Technology, 2002 - Health & Fitness - 291 pages
Provides a framework for understanding the connection between the informational and commercial sides of sports information management. Part I addresses the working relationships between journalists and sport organisations as they have evolved over the years. Part II defines the various roles of sports information specialists along with their duties in disseminating information. It provides practical guidelines on everything from writing press releases to preparing media guides to organising events such as news conferences and media days. Part III addresses the responsibilities of sports information professionals: How to organise and manage game coverage what to do to promote special events ranging from awards banquets to tournaments and how to develop publicity campaigns. Part IV confronts the ethics of these formalised working relationships and the ideology they perpetuate. The book is for students in sport management as well as students in journalism public relations or communications. Each chapter contains a glossary of terms discussion questions suggested exercises role playing activities and extensive notes.
What people are saying - Write a review
We haven't found any reviews in the usual places.
The Original Model of Sport Information
9 other sections not shown
administrators advertising announcement athletics director audience Baldwin-Wallace College baseball broadcast media broadcast.com budget cable campaign championship Cleveland Cleveland State University coach competition conference coverage create credentials deadline Division editor entertainment ESPN ethical fans football high school Internet interview John Carroll University Kentucky magazines Major League Baseball marketing mass media media day media guides media organizations media relations men's basketball NASCAR National Basketball Association National Football League NCAA newspapers Northern Kentucky University play players playoff postgame pregame press box print media promotional public relations public relations director questions radio relationship release reporters responsibilities revenues role schedule season special events sport communication sport organizations sporting events Sports Illustrated sports information director sports information personnel sports information professional sports information specialist sports journalists stations statistics story telephone television ticket tion tournament University USGA viewers women's sports