Media writing: preparing information for the mass media

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Wadsworth, 1988 - Business & Economics - 444 pages
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Contents

Introduction to Media Writing
12
Message Effectiveness
27
Information Sources and Research Methods
69
Copyright

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About the author (1988)

Doug Newsom, Emeritus, professor of journalism at Texas Christian University, is the senior coauthor of THIS IS PR and PUBLIC RELATIONS WRITING, 9E. She also is the coauthor of three other books and the author of two more. She serves as a member of the Commission on Public Relations Education, is a former chair of PRSA's College of Fellows, and is a past chair of the Accrediting Committee for the Accrediting Council on Education for Journalism and Mass Communications. She has been president of the Association for Education in Journalism and Mass Communication, Southwest Education Council for Journalism and Mass Communication, Texas Public Relations Association, and the Dallas and Fort Worth chapters of PRSA. Dr. Newsom has been national faculty advisor to PRSSA. She has been head of the PR Division of AEJMC and served as chair of its former PR division heads. Awards include the Institute for Public Relations' Pathfinder, PRSA Outstanding Educator, Public Relations Foundation of Texas's Educator of the Year Award, Texas Public Relations Association's Golden Spur, and Association of Women in Communications Headliner. She has served Fulbrights in India and Singapore; presented workshops in South Africa, Hungary, Bulgaria, Poland, and Vanuatu; and taught in Latvia and England. She has been chair of the Fulbright discipline committee, served 18 years on a gas research institute's advisory council, and was one of the first women elected to the board of a publicly held company where she served 24 years until reaching mandatory retirement age.