The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation

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Harvard Business Press, 2006 - Psychology - 207 pages
8 Reviews
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
 

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I really enjoyed this book when I first read it a few years ago. I have pulled so much inspiration from it and have many of the principles in my daily creative work. Highly recommended to any creative or to those aspiring to become one.

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This flatware set is very attractive and good quality. Only comment is that the salad forks are not as heavy weighted as the rest of the set. Read full review

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Contents

The Intersection Your Best Chance to Innovate Monkeys and Mind Readers
11
The Rise of Intersections The Sounds of Shakira and the Emotions of Shrek
21
Creating the Medici Effect
33
Break Down the Barriers Between Fields Sea Urchin Lollipops and Darwins Finches
35
How to Make the Barriers Fall Heathrow Tunnel and Restaurants Without Food
45
Randomly Combine Concepts Card Games and Sky Rises
61
How to Find the Combinations Meteorite Crashes and Code Breakers
73
Ignite an Explosion of Ideas Submarines and Tubular Bells
89
How to Succeed in the Face of Failure Palm Pilots and Counterproductive Carrots
127
Break Out of Your Network Ants and Truck Drivers
143
How to Leave the Network Behind Penguins and Meditation
153
Take Risks and Overcome Fear Airplanes and Serial Entrepreneurs
161
How to Adopt a Balanced View of Risk Elephants and Epidemics
171
Step into the Intersection and Create the Medici Effect
183
Notes
191
Index
201

How to Capture the Explosion MacGyver and Boiling Potatoes
103
Making Intersectional Ideas Happen
117
Execute Past Your Failures Violence and School Curricula
119
About the Author
207
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