Megamistakes: Forecasting and the Myth of Rapid Technological Change

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Free Press, Jan 1, 1989 - Business & Economics - 202 pages
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The author identifies the most common mistakes in forecasting technological developments and provides guidelines. He considers forecasts preceding vibrant growth in computers and other major products and provides three key guidelines to reliable, lower-risk forecasting.

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Megamistakes: forecasting and the myth of rapid technological change

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The downside of megatrends is, of course, megamistakes. The big mistakes are all those wrong predictions regularly issued by think tanks, politicians, and market researchers, and, according to ... Read full review

Contents

Introduction
1
Overvaluations of Technological Wonder
9
Life at Home in the Future
35
Copyright

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About the author (1989)

Dr. Steven R Schnaars, Professor and Department Chair in the Department of Marketing at Baruch College, New York City is also the author of "Megamistakes" ( Free Press) and "Managing Imitation Strategies" (Free Press). He lives in Huntington, New York.

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