Megamistakes: Forecasting and the Myth of Rapid Technological Change

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Free Press, Jan 1, 1989 - Business & Economics - 202 pages
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The author identifies the most common mistakes in forecasting technological developments and provides guidelines. He considers forecasts preceding vibrant growth in computers and other major products and provides three key guidelines to reliable, lower-risk forecasting.

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LibraryThing Review

User Review  - TLCdave2007 - LibraryThing

I read this book a long time ago, but the core concept has been with me ever since. Some of it bogs down since it does have an academic flavor. The basic idea is that technology forcasters are wowed ... Read full review

Megamistakes: forecasting and the myth of rapid technological change

User Review  - Not Available - Book Verdict

The downside of megatrends is, of course, megamistakes. The big mistakes are all those wrong predictions regularly issued by think tanks, politicians, and market researchers, and, according to ... Read full review


Overvaluations of Technological Wonder
Life at Home in the Future

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About the author (1989)

Dr. Steven R Schnaars, Professor and Department Chair in the Department of Marketing at Baruch College, New York City is also the author of "Megamistakes" ( Free Press) and "Managing Imitation Strategies" (Free Press). He lives in Huntington, New York.

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