Megastar: Chiranjeevi and Telugu Cinema After N.T. Rama Rao
Located in the south Indian state of Andhra Pradesh, the Telugu film industry is the second largest in India. The Telugu film industry exhibits particular cultural traits that relate not only to filmmaking, but also to the impact of popular culture on politics.
Megastar is a book on the powerful presence of popular culture and the different ways in which our daily lives are mediated by the circulating power of film. Steering clear of formulations that have reduced a highly complex set of issues to a linear narrative, this book studies the particularities of south Indian cinema: its economics, on-screen manifestations, its consumption, and importantly, the cinema-politics association.
The book is part of the 'South Asian Cinema' series edited by Rachel Dwyer, which presents new research on past, present, and emerging cinematic trends and includes the titles Hindi Action Cinema: Industries, Narratives, Bodies (2008) and Behind the Curtain: Making Music in Mumbai's Film Studios (2009). Megastar, with its an interdisciplinary approach, will appeal to students and researchers of cultural and film studies, sociology, politics, and history, as well as general readers interested in Telugu cinema.
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Whistling Fans and Conditional Loyalty
Telugu Mass Film and Cinematic Populism
He who knows his Ganji and Benji
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actions Allu Aravind Alluda Majaka Andhra Pradesh anti-obscenity campaigns argues argument associations audience Babu Balakrishna Big Boss blockage Bollywoodization budget films chapter character Chiranjeevi fans Chiranjeevi's career cinema halls cinephilia class film context credulous critical crowd cultural Dalit discussion domain emerged example fan activity fandom featuring feudal fiction figure film stars film's flashback genre Gharana Mogudu hero hero's heroine Hindi Hitler Hyderabad Indian cinema Indra issue Khaidi Kodandarami Reddy Krishna lower class Madhava magazine mass film Megastar Chiranjeevi mobilization Mohan Babu Narayana narrative Naxalite NTR's obscenity organization played police political popular Prasad problem produced question Raghavendra Rao Raja Ravi Raja Pinisetty reference release response roles rowdy screen segment sequence Sitaram social south Indian spectator spectatorial Srihari Stalin star-politician star-protagonist star's stardom story level suggest Surendra Suryam Tagore Tamil Telangana television Telugu cinema Telugu film industry theatre upper caste viewers Vijayashanti Vijayawada villains