Mental Agility: The Path to Persuasion

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Capital Books, Incorporated, 2006 - Business & Economics - 210 pages
Whether you are presenting a product, giving a press conference, interviewing for a job, addressing an audience - you are selling. Selling is about persuading, and you have to think fast on your feet to be adept at it. As one of the most popular professional business speakers in the country, author Rob Jolles knows first hand the need for mental speed. After 22 years of training thousands of sales people for such clients as Xerox, Aetna, General Electric, Liberty Funds, and more - he has put together a "must read" guide for learning to think fast on your feet so you can sell your message, influence others, captivate your audience, wherever you are. In his frank, humorous style, Mental Agility(R) is just as much fun to read as listening to Rob talk. For all sales professionals, sales managers, and managers in need of a disciplined approach to persuading others, Mental Agility(R) is the art of thinking fast; about controlling a conversation, persuading those around us to do what we wish, and conditioning the mind to think faster under pressure. When applied to any sales situation the book teaches you a process for walking into any situation cold and establishing a relationship, based on trust and confidence; for implementing Rob's repeatable, predictable techniques for persuading your client or clients; and then how to handle confrontational scenarios that might arise and turn them into a sale. Rob Jolles's easy "problem-process-practice" guide is full of useful tips and actions points, plus thirty-five Mental Agility(R) exercises to help you practice what you've learned and put Rob's "path to persuasion" into your business plan.

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