Menu Engineering: A Practical Guide to Menu Analysis

Michael L. Kasavana, Donald I. Smith

Hospitality Pub., 1990 - Medical - 167 pages

This book is a marketing-oriented approach to the evaluation of current and future menu pricing, design, and content decisions.

Bibliographic information

• Title: Menu Engineering: A Practical Guide to Menu Analysis
• Authors: Michael L. Kasavana, Donald I. Smith
• Edition: revised
• Publisher: Hospitality Pub., 1990
• ISBN: 0932235069, 9780932235060
• Length: 167 pages
• Subjects: Medical / Hospital Administration & Care