Menu design, merchandising and marketing

Front Cover
CBI Pub. Co., 1983 - Business & Economics - 319 pages
Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.

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Contents

The menu cover
4
Sequence the secret of menu
17
Menu copy
27
Copyright

29 other sections not shown

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