Menu design, merchandising and marketing
Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.
What people are saying - Write a review
We haven't found any reviews in the usual places.
The menu cover
Sequence the secret of menu
29 other sections not shown
appetizers Assorted bacon Baked Banana Beans beverages blend brandy breakfast menu Broiled brown Butter Cafe Cake carte Champagne Chateau chef Cherry Chicken Chinese Chocolate choice Chopped Clams Cocktail Cole Slaw color cottage cheese Crab Crabmeat Creme de Cacao Creme de Menthe crisp descriptive copy desserts dinner drinks dishes dressing entree extra Figure Filet Mignon flavor food service operator French Fried Potatoes fresh Fruit garlic gourmet Green Salad Grilled ice cream Irish Coffee Italian Juice Jumbo Lemon lettuce liqueur Lobster meal meat merchandising mushrooms onions orange panel paper Pineapple popular pork Potato Salad printed restaurant Rice Roast Rolls Room Russian Dressing sandwiches Sauce sauteed seafood Season selection sell served Shrimp Sirloin Steak Sliced soup specialty spices Strawberry Stuffed style Sundae sweet swiss cheese take-out Tenderloin tip-ons Toast tomato topped Turkey Vanilla Veal vegetables whipped cream wine list