Merchandise Buying and Management

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Fairchild Publications, 1996 - Business & Economics - 473 pages
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The second edition of this comprehensive text has been updated to contain the most current information on merchandising and retailing. New to This Edition: -- New visuals illustrating the retailing principles and organization of the retail industry-- Extensive coverage of Internet retailing-- Updated tables, analysis of retail sales figures, and list of retail organizations-- More detailed explanation of mathematical concepts-- New section on vendor-sponsored store merchandising programs and expanded store fixtures section-- Contemporary company profiles on retailers such as Banana Republic, Kohls, Macy's.com, Joe Boxer, and Sephora

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Contents

PART ONE THE STRUCTURE OF THE RETAIL INDUSTRY
1
RETAILING FORMATS
29
RETAIL LOCATIONS
65
Copyright

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