Methods of Research in Social Psychology

Front Cover
Elliot Aronson
McGraw-Hill, 1990 - Psychology - 376 pages
0 Reviews
Here is a detailed guide for students who will design and implement their own independent research. It examines the complete process of experimentation: asking the right question and translating it into a workable design, setting the stage for data collection, designing dependent variable measures, avoiding bias, conducting the post-experimental interview, and writing up the results. Although the approach of the book is primarily practical, it also confronts substantive issues such as ethics, design, validity, and measurement.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.


An Introduction to Experiments
Some Problems with Experimentation in Social Psychology

11 other sections not shown

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

About the author (1990)

ELLIOT ARONSON is one of the most distinguished social psychologists in the world. His books include The Social Animal and The Jigsaw Classroom. Chosen by his peers as one of the 100 most influential psychologists of the twentieth century, he was elected to the American Academy of Arts and Sciences and is the only psychologist to have won all three of the American Psychological Association's top awards--for writing, teaching, and research. He lives in Santa Cruz, California.

Bibliographic information